Avatar broke the record for the most gross ($2.7 billion Global) in film history when it took down James Cameron's other monstrous movie, Titanic. This past Thursday when Avatar hit the shelfs on Blu Ray and DVD it was no surprise that it would sell and it would sell big. I dont think anyone expected it to sell as big as it did though. It took Avatar four days to sell 2.7 million copies breaking the record held by the Dark Knight. The Dark Knight sold 2.5 million Blu Ray copies since it release and that was 16 months ago. Avatar also sold 4 million copies in standard DVD. What I find sad about this is that this version that was released on Thursday is just the film, there is no extras on board the disc. Also the technology that really made Avatar special is not featured on this film because that technology is not ready yet for Blu Ray. It is said that Avatar will be released in a few months with that technology, extras and over 40 additional minuets in the film. What I dont understand is why would someone go out and buy a copy of this film to probably only buy the better version when it is released down the road. This is a great marketing idea and will definitely help to bring in much more money making Avatar possibly the largest movie to ever be release. Its difficult to see how any movie ever could touch the success that Avatar has had.
